Zephyr Market Tracker
Eileen Bermingham
415.823.4656
ebermingham@zephyrsf.com
CalBRE # 01352627
Most Recent Sales
citywide in the last 21 days
Address Type BR/BA/Units Park DOM List Price Sold Price
766 Harrison St #703 Condo -BR / 1BA 0 62 $389,000 $389,000
301 Main St #33G Condo 3BR / 2BA 1 144 $2,395,000 $2,375,000
1000 North Point St #906 Condo 1BR / 1BA 1 150 $699,000 $699,000
38 Cresta Vista Dr SFR 5BR / 2.5BA 0 80 $1,495,000 $1,335,000
2096 Castro St Condo 3BR / 2.5BA 1 104 $1,600,000 $1,590,000
215 De Long St SFR 5BR / 4BA 0 51 $840,300 $850,000
2276 Greenwich St Condo 3BR / 3BA 2 85 $1,995,000 $1,925,000
>> View Additional Sales >> View Newest Listings
San Francisco Market Overview
Single
Family Home
Condos/
TICs/Lofts
2-4 Units
Median Sales Price, last 180 days $1,000,900 $905,000 $1,450,620
% Change from prior 180 days +9.0% +9.7% +3.4%
Avg. Days on Market, last 180 days 35 50 50
% Change from prior 180 days +5.2% -2.5% +15.2%
Spotlight on Portola
Whether strolling through McLaren Park or shopping along San Bruno Avenue, Portola is home to a variety of eateries, markets, bakeries, schools, churches, businesses and the groundbreaking Family Connections community resource center. Here are three opportunities to join the happy residents in this charming community.

Newly remodeled, 463 Goettingen Street has six bedrooms and four baths and an ideal location, convenient to shopping, groceries, restaurants, banking, post office, and transportation. Priced at $889,000.

The property at 1128 Felton Street has three bedrooms, two baths and a large family room as well as a lovely location right in the heart of the Portola District, close to shopping, public transportation and easy freeway access. Priced at $789,000.

Opportunity awaits the savvy investor at 1496 Silver Avenue. The tenant-occupied lower unit has three bedrooms, two baths and hardwood floors; the upper owner-occupied unit is a fully carpeted three bedroom, one-and-a-half bath. Move right in, or take advantage of its income potential. Priced at $1,340,000.

SFGate Photo: Stephanie Wright Hession
Is Staging Really Important?
Real estate experts have long been proclaiming the necessity for staging a home before it goes on the market. Just how important is staging? Done correctly, staging can elevate the sales price from six to 20 percent as well as help the sale occur more quickly.

What’s the main mantra for staging? Less is more. The idea is to neutralize the home so that potential buyers can visualize their own personal belongings in the space.

Here are a few tried-and-true guidelines for staging:
• Clean and clean again until everything sparkles! This includes outside the house into the walkway and driveway.
• Fix anything and everything that’s even slightly amiss. A dripping faucet is a turn-off (pardon the pun).
• Neutralize colors. Off-white is the way to go.

That being said, the home will need some warm touches, a book or magazine on a coffee table, a basket of flowers at the entry or a bowl of ripe red apples in the kitchen. In our highly competitive market, professional staging is de rigueur. Contact me if you need recommendations for decorators, stagers, or any other home-related service provider.
In This Issue
Most Recent Sales
San Francisco Market Overview
Spotlight on Portola
Slanted Door Restaurant Wins Top Award
Is Staging Really Important?
Slanted Door Restaurant Wins Top Award
Congratulations to San Francisco’s Slanted Door Restaurant upon winning the James Beard Foundation’s Outstanding Restaurant of the Year honors for 2014. Out-distancing two New York finalists, one from Chicago and another from Birmingham, Alabama, Charles Phan’s Vietnamese restaurant earned the award that goes to "a national standard-bearer for consistent quality and excellence in food, atmosphere, and service."

Daniel Patterson of Coi received the Best Chef in the West award at the same ceremony held at Lincoln Center in New York.

Congratulations to Charles Phan and to Daniel Patterson on these achievements. San Francisco is truly an epicurean delight.
Eileen Bermingham • 415.823.4656 • ebermingham@zephyrsf.com ZephyrSF.com